B2B telephone research

ICM Direct has geat experience in interviewing difficult to reach B2B respondents. In the last year we have conducted thousands of interviews with C-Level Director and Senior Managers in small, medium and large companies around the world.

Studies are broad ranging from new product development, IT/Telecoms decision-making, mystery shopping and customer satisfaction . Our clients benefit from ICM Direct call centres being web-enabled. This allows mixed mode projects to be run giving valuable respondents the ability to complete the survey by phone or later online.

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