ICM Direct
An ICM Group Business
Family shopping in supermarket

Case study – Big brand buzz

Telephone case study: The vital stats 100 FMCG brand awareness interviews of 30 minute’s duration across 5 high level B2B sub-quotas – Government, Academia, Media, NGO and Trade Associations. The challenge Our interviewers applied their exceptional powers of persuasion to… more

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Case study – Cruising on auto pilot

Telephone case study: The vital stats We conducted 1000 interviews of 15 minutes duration amongst nationally representative UK consumers on the topic of information searches. The challenge The x factor for this survey was the 100 pilot interviews conducted to… more

Woman using mobile phone

Case study – Multi-country mobile

Online case study: The vital stats 20 minute online survey coordinated across 15 countries on the topic of mobile phones. The approach We handled all of the translations for the client and created a custom built branded landing page that… more

Family shopping in supermarket

Case study – Very fast moving consumer goods

Online case study: The vital stats 8 minute survey run as a 10 week tracker plotting the views of Tesco, Asda, Morrison’s and Sainsbury’s customers. 7800 surveys were split evenly across the four supermarkets and overlaid with age, gender and… more

Portrait of a male doctor holding a clipboard smiling

Case study – A clean bill of health

Online case study: The vital stats 20 minute study on the topic of flu vaccine manufacturers and associated purchasing decisions, taken by 100 Practice Managers and 100 Practice Nurses from England and Wales. The challenge Quotas were intricate and contributed… more

Royalty-Free Stock Photography by Rubberball

Case study – Silver surfers

Online case study: The vital stats A 5 minute survey amongst 60 – 68 year olds on the topic of annuities and pensions. The challenge This is traditionally a tricky demographic to cover, especially online. The incidence of 50% added… more

TV´s panel

Case study – The Breakfast Club

Face to face case study: The vital stats 12 respondents recruited to take part in a 4 hour breakfast club session on a Sunday morning in London – snippets of which were aired on an evening news/documentary programme. The challenge… more

Shopping Basket

Case study – What’s in store

Face to face case study: The vital stats 142 newly opened or refurbished stores nationwide covered over a 12 month period for face to face in-store interviews of 10 minute’s duration. The challenge Limited lead times so a very quick… more

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Case study – Leadership elections live

Face to face case study: The vital stats Recruitment of 3 audiences for the first ever live, televised Leadership Elections for the 2010 General Elections – each audience contained approximately 250 people and they were based in Manchester, Bristol and… more

AUTOMOTIVE electric car small

Case study – Hitting the road

Face to face case study: The vital stats Our Greater London based recruiters free-found 2 groups of 6 Vauxhall car owners who had purchased within the last year, including a sub-quota that had subsequently broken down and required a call… more

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