ICM Direct
An ICM Group Business
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Online overview

ICM Direct has been at the forefront of online research since its inception. The team complete over a million interviews a year through a mixture of desktop, tablet and mobile devices giving respondents the best survey experience possible. ICM utilises… more

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Panels & Communities

A partnership with ICM Direct means you are a working with a leading player in online panels and community research. We understand that communities are about people not technology so we lead with skilled recruitment, superior community engagement which is, of… more

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newvistalive

ICM Direct has built a high quality panel of  136,000 UK consumers. The panel is well profilled with just a few of the demographic categories shown below: Financial services used including bank accounts and insurance cover Shopping behaviour including clothing, grocery and… more

Business vista

businessvista – Specialist B2B panel

ICM Direct has profiled over 10,000 business decision makers, a challenging to audience to reach. The businessvista panellists have specifically opted to contribute to B2B topics and are highly engeged and incentivised. businessvista panellists are vetted and profiled on over 100… more

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Communities

ICM Direct can help you engage with your customers on a whole new level, via a dedicated community panel. Creating this space allows you to gain greater depth of understanding of habits, hearts and minds. It’s a platform for everything… more

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Consumer snap shot

Need a quick look at consumer views? ICM Direct can script and field a short survey to the mobiles of our panellists recieveing respones in just a few hours. ICM Direct can provide nationally representative and custom samples from 100+ completes and can… more

Pat McCarthy

Online Director – Pat McCarthy

Pat has 12 years’ experience in market research, most recently based at Research Now as an Account Director, providing clients with online research solutions. Pat began his career in customer satisfaction and retail research at GfK NOP before moving to… more

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Community moderation

ICM Direct offers community moderation and conversation management services for research communities. The UK based team of managers are available for extended hours running a mixture of B2C and B2B communities. The team are familiar not only with the ICM… more