ICM Direct conducts interviews across all consumer sectors and a variety of research topics. Not all telephone centres are the same – ICM Direct has a commitment to speed and quality . We can take an approved 15 minute questionnaire and have it in field within half a day due to our flexible systems.
A popular choice with larger international partners, ICM Direct’s telephone interviewers can conduct interviews and input their responses to a partner’s data collection platform. This greatly reduces the number of data procesing steps involved in the outsource process.
ICM Direct runs a weeky GB Omnibus for a number of end research firms (Including ICM Research). The telephone omnibus runs weekly amoungst GB adults 18+ and comprises of 850 fixed line and 150 mobile interviews. This service can be provided to partner firms as a ‘white-label’ solution.