Case study – Very fast moving consumer goods

Online case study:

The vital stats 8 minute survey run as a 10 week tracker plotting the views of Tesco, Asda, Morrison’s and Sainsbury’s customers. 7800 surveys were split evenly across the four supermarkets and overlaid with age, gender and SEG quotas.

The challenge Due to quarantines on previous weeks, incidence dropped right down to 40% in the final weeks which intensified our sample recruitment strategy.

The results This was a rapid fire tracker with a very fast turnaround – the survey only ran for 3 days of the week covering the weekend and data was sent to the client on a weekly basis.

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